Get Started

Steps to take when purchasing a website template

Pick a website template design
Visit our Templates page and choose a design. Most are responsive (mobile-ready). Clicking the "Live Demo" button will display those designs in various sizes to give you an idea of what they will look like on an average cell phone or tablet.
Choose a domain name
 If you don't already have one, we will register your domain name during the first year for free. Subsequent years are billed to you directly by Benergy Website Design at a rate of $72.00 per year.
 Give careful thought when choosing a domain name, as once it's registered it cannot be changed. To better your chances of ranking higher in the search engines, it's a good idea to create a domain name that best describes what the website is about. Many people like using one or two of their most popular search engine keywords in the name. For example, some like to include their town if their business is area specific. This method limits a more creative sounding name, but makes up for it in search engine traffic.
Hosting account
Your domain name hosting account offers free unlimited e-mail accounts. Please let us know if you prefer to use one of these e-mail accounts (and the e-mail address you'd like) or if you prefer to use your Gmail or yahoo account. Your hosting account also includes a data storage capacity of 1 GB and 20 GB of data transfer per month.
Make a payment
Visit our "Purchase" page when you're ready to make a payment. We only require half down as a deposit with the balance due upon completion. There you can also submit a payment for additional work modifying your design outside of the original template formatting.
Create your keyword list and description
 Keywords are hard-coded on each of your website template pages and are used in helping visitors find your website on the various search engines. You are allowed to use up to 20 keywords. They should be words that you expect people to use when searching for you on websites like Google and Yahoo, etc. Use words that typically describe your website and possibly even your town if it's a business that is area specific. It's suggested to use words that are already included in your domain name. In your list, keywords should be separated by a comma, then a space.
 Your description is also hard-coded on each of your website template pages and is what the user will see on the search engines under your domain name link. It typically describes what your website is about. Descriptions should be no longer than 155 characters, including spaces. Microsoft Word has a built-in editor to help count characters and spaces to make this task easy.
Search Engine Optimization (SEO)
We offer SEO free of charge when developing your website template. Simply put, it enables the search engines to help find and rank you on the Internet. This service typically costs in excess of $100.
Send us your images
After choosing a template for your website, you'll need to send us the images you wish to use in the design. This includes bio, header and logo images in addition to those included on each of the website template pages. We will provide the sizes you'll need to better assist you in your search for the appropriate images. It's always best to send us images that are bigger than required to help us properly format them for your website template.
 Here are a couple of great free "Stock Photo" sites for grabbing your images: Dreamstime, MorgueFile, Pixabay, Stockvault.
 If you can't find what you need in the free sites above, here are a few of the more popular fee based stock photo sites: Fotolia, iStockphoto, Shutterstock, Bigstock, Gettyimages.
Create a logo
Some of our website templates use a logo in the header section of the pages. We will provide you with the appropriate logo dimensions as well. If you need help in creating a logo, we can help design one for you at a small additional charge.
 Here's a great free "Logo" site for grabbing your images: Clipart Of. Please be sure that they are "PNG" images, as these have the transparent background that we need.
Prepare your narrative
This is typically the longest part of the process. Send us your narrative for your website template and please be specific with regard to the placement on each page.
Navigation bar
The navigation bar is usually located at the top of a website. Please let us know if you wish to make any name and link changes to the main and dropdown tabs as well as any other page links not part of the navigation bar.
Contact form
Most of our website templates include a secure contact form. This makes it difficult for Internet spam-bots to grab your e-mail address and send you spam. If you prefer to also list your e-mail address directly on a page, please let us know, although we do not recommended this.
Communication before and during the developing process
It is extremely important to have good follow-up during the developing process. Please send us your content as soon as possible and respond to questions your designer may have along the way in a timely fashion. Contact via e-mail is preferable to help reduce the chance of miscommunication.

 Print our "Template Checklist" to help you keep track of your progress.


FAQ You Should Know



Google's decision to only rank mobile-ready websites

This is an excerpt from Google's article on 2/26/15
 When it comes to search on mobile devices, users should get the most relevant and timely results, no matter if the information lives on mobile-friendly web pages or apps. As more people use mobile devices to access the internet, our algorithms have to adapt to these usage patterns. In the past, we’ve made updates to ensure a site is configured properly and viewable on modern devices. We’ve made it easier for users to find mobile-friendly web pages and we’ve introduced App Indexing to surface useful content from apps. Today, we’re announcing important changes to help users discover more mobile-friendly content.
 More mobile-friendly websites in search results: Starting April 21, 2015 we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results. Consequently, users will find it easier to get relevant, high quality search results that are optimized for their devices.
Why Mobile-Friendliness Matters Anyway
As a brand, you might be fairly pleased with your site right now. You’re bringing in the revenue you’d expect, your conversion rate is high and your traffic levels seem to stay steady or increase on a regular basis – why change the system? As evidenced by Google’s latest system experiments, what’s worked in the past might not be enough to stay competitive going forward. Not convinced? Consider the following statistics related to mobile device usage.
 Mobile devices have been a driving factor in an increase in time spent online. In fact, since 2010, the time the average individual spends online has doubled.
 91% of adults in the United States own a phone; 61% of those phones are smart phones.
 In 2012, marketers spent $4.4 billion on mobile advertising in the United States alone. By 2013, that number doubled to $8.5 million. By 2017, the figure is expected to fall around $31.1 billion. Search and PPC advertising accounts for nearly half of this budget.
 25% of adults in the United States only use a mobile device to access the Internet. PCs have become tools of the past.
 Search results matter now more than ever before. In fact, one-third of all search clicks go to the top result; this means that the mobile icons Google is testing could play a larger role than you’d imagine going forward.